Sunday, October 29, 2006

SEO Terms W-Z

WHOIS

A type of search where the query of a domain name shows details of the domain, like when it was registered, by whom, and when it expires.

XENU

A program used for link checking.

XML

Extensible Markup Language. A web programming language that allows web authors to define their own, custom tags. Especially useful in the creation of web-based applications

Yahoo

One of the first and popular web directories, Yahoo continues to be one of the most visited sites on the Internet. Yahoo is a distant second in search engine market share behind Google.

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SEO Terms T-V

TLD

Acronym for Top Level Domain

Unique Visitor

When looking at your web analytics, the number of different people that visit your site in a given period represent unique visitors.

UOCA

Unique Online Competitive Advantage. The online component that makes you stand out over your online competition.

URL

Acronym for Uniform Resource Locator. A unique Internet address (for example http://www.pandecta.com) that every Internet resource must have in order to be found. Example: http://www.yoursite.com.

URL Re-Writer

A piece of software that changes the apperance of a URL so that it is more search engine and user friendly. Usually used to improve long dynmaically generated URLs.

Visitor

The number of times people or search engine spiders visit a site - not just the actual number of people visiting a site.

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SEO Terms P-S

Page Rank

Google's measure of the link popularity of a page on a scale of 1-10 with 10 being the highest possibly rank a page can receive.

Paid Inclusion

Advertising model where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given.

PPC (pay-per-click)

Also known as cost-per-click. See CPC.

Paid Listings

Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. The opposite of organic listings, which are not sold.

Pay-for-Performance

Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they don't generate a click.

Positioning

The act of optimizing a web page to rank better in the Search Engine Results Pages.

PubCon

Publisher's conference and Webmaster discussion on numerous topics including Website design, programming, scripting, hosting, server administration, search engines and the like.

Query

The act of performing a search in a search engine.

Rank

How well a particular web page or web site is listed in a search engine results. Rank indicates where exactly it was listed. Also known as position.

Reciprocal Link

A link exchange between two sites.

Redirect

The process of having users going from one page to another either asking them to click on a link or by means of automatic redirection. Examples of redirects include meta refresh (not recommended) or 301 redirects (recommended method).

Relevancy

The measure of the accuracy of the search results based on a given query. Relevancy is a measure of how close the web pages listed in the search results are to what the user was looking for.

Results Page

The page that is displayed after a user enters a search query. Also known as SERP, for "search engine results page."

Robots.txt

A file used to keep web pages from being indexed by search engines.

ROI

Stands for "Return On Investment" and refers to the percentage of profit or revenue generated from a specific activity.

RSS Feeds

Really Simple Syndication – a method that allows users to subscribe to their favorite websites through a simple XML-based system. Webmasters use RSS to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on another website.

Search

The process of locating information - on the Internet typically done by searching through documents in search engine and directories.

Search Engine

A tool that consists of a database of websites that help users find web pages on a given subject based on a query for a specific key phrase. Web search engines such as Google consist of organic (free) and paid listings. In terms of market share in 2006, Google is the leader at around 44% followed by Yahoo and Microsoft Live Search.

Search Engine Marketing

The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. A successful search engine marketing program will usually contain elements of both.

SEM

Acroymn for search engine marketing and may also be used to refer to a person or company that does search engine marketing.

Search Engine Marketing
Search Engine Marketer

Search Engine Optimization

The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. Also called SEO. Search Engine Optimization is also referred to by some as Search Engine Marketing (although search engine marketing is more than just organic positioning).

Search Engine Spider

Such as Googlebot or Yahoo Slurp. See “Crawler”.

Search Terms

Also known as keywords, query terms or query. The phrase (or word) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for.

SEO

Acronym for search engine optimization and often also used to refer to a person or company that does search engine optimization. See “Search Engine Optimization”

SEP

Search Engine Placement, Search Engine Positioning, or Search Engine Promotion

SERPs

Search Engine Results Page. See “Results Page”

SES (Search Engine Strategies)

The premiere conference for the search engine marketing industry. Key show include SES New York (April), SES London (June), SES San Jose (August) and SES Chicago (December). Search Engine Strategies feature the top experts in the field including Danny Sullivan, members of Google such as Matt Cutts, Yahoo and Microsoft.

SEU - Search Engine Usability

The act of determining and examining how users interact with search engines.

Sitemap

A map of your site pages. A sitemap can contain links to every page of your site. The important benefit of having a sitemap (apart from helping your visitors find what they are looking for) is that spiders can find all pages on a site quickly and with fewer hops. For maximum benefit, insert a prominent link to your sitemap on every page of your site especially the home page.

Submission

The act to submitting a URL for inclusion into a search engine's index. Unless done through paid inclusion, submission generally does not guarantee listing. Submission can be done manually through an online form or automated, where a software program or online service may process the forms behind the scenes.

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SEO Terms M-O

Meta Data

Information found in the head tags of a web page. Can include the Meta title, meta description and meta keywords tag.

Meta Tags

Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and other applications.

Meta Description Tag

Permits page creators to say how they would like their pages described when listed by search engines. Not all search engines use the tag.

Meta Keywords Tag

Permits page creators to add text to a page to help with the search engine ranking process. Not all search engines use the tag.

Meta Refresh

An HTML tag that is used to reload or refresh the page after a specified interval, often used to automatically redirect visitors to another page. It is not a preferred practice as most search engines penalize pages that use meta refresh or any other type of automatic redirection.

Meta Robots Tag

Permits page creators to keep their web pages from being indexed by search engines.

Mirror Sites

Sites that attempt to deceive search engines into indexing more than one instance of a site by duplicating it on another server and domain. This is not a preferred practice as search engines have filters in place to detect mirror sites and if found will penalize mirror sites by de-listing both the original site and the mirrored site.

MS

Microsoft

MSN (Microsoft Network)

Search engine created by Microsoft. Was re-launched in 2006 as “Live Search” http://www.live.com

ODP (Open Directory Project)

See “DMOZ”. One of the oldest and most comprehensive human-reviewed directories on the web.

Optimization

The process of improving the keyword density of a web page and modifying the page in such a way that it ranks well (on the SERPs) for those keywords it has been positioned for. Basically making a page spider-friendly by, for example, using text links rather than image links in hopes that it will improve in the rank within the search engines.

Organic Listings

Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Also known as Algorithmic Results.

Organic Search

Process by which web users find web sites by a keyword query and click on an unpaid search engine listing.

Organic Search Results

Search results through unpaid search engine listings, rather than through paid ads.

Organic SEM (Organic Search Marketing)

See “Organic SEO”

Organic SEO (Organic Search Engine Optimization)

Maximizing the visibility of a web site by making its listings appear more frequently and more prominently in algorithmic search results without paying for listings.

Outbound Links

Links on a particular web page leading to other web pages, whether they are within the same web site or other web sites.

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SEO Terms J-L

Javascript (JS .jsp)

A script language (system of programming codes) that was created by Netscape. Javascript can be embedded into the HTML of a web page to add functionality.

Keyword Analysis (KWA)

The process of determining which keywords are best suited for users to find your site. There are various tools that can be used as part of a keyword analysis.

Keyword Density

The number of times a keyword appears in a given area. For example keyword density of a web page is an indicator of how many times a keyword appears on that page.

Keyword Stuffing

Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. The practice of keyword stuffing is easily detected by search engines. Pages that use this technique are often penalized by the engines.

K.I.S.S. Theory

Keep It Simple, Stupid. Generally considered one of the golden rules of web design, SEO and online business.

KPI (Key Performance Indicator)

Metrics used to monitor progress towards a goal. Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. An example of a website KPI could be something as simple as the number of page views a specific page receives.

Landing Page

The specific destination web page that a visitor ultimately reaches after clicking a search engine listing.

Link

The process of navigating from a section of page content to another section of page content or to an entirely separate web page. There are various forms of links such including text based links and image links.

Link Baiting

The process of creating something that naturally attracts backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about it, posting it on sites such as del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites.

Link Popularity

A raw count of how "popular" a page is based on the number of backlinks it has.

Link Text

See “Anchor Text”

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SEO Terms G-I

Google

Leading search engine (in terms of market share) used for finding resources on the web based on keyword queries. Founded in September, 1998 by Larry Page & Sergey Brin. Headquartered at the "Googleplex" in Mountain View, California. Google's model is "Don't Be Evil" in hopes of "organizing the world's information and make it universally accessible and useful."

GOOGOL

10 to the 100th power (which is 1 followed by 100 zeros). A googolplex is 10 to the power of googol which is, 1 followed by 10 to the power of 100 zeros. The search engine Google was named after this term.

HTM

Hypertext Markup Language (.htm)

HTML

Hypertext Markup Language (.html)

HTTP

Hypertext Transfer Protocol

HTTPS

Secure web page Hypertext Transfer Protocol

IIS

Internet Information Services - powerful Web server that provides a highly reliable, manageable, and scalable Web application infrastructure.

Image Link

A link from an image or picture.

Index

The collection of information and web pages obtained by a search engine by crawling the web. When a user conducts a search query in a search engine, the results presented are from the Search Engine’s index of web pages.

IP

Internet Protocol - is the method by which data is sent from one computer to another on the Internet.

IP Address

The Internet address for your computer. An IP address is normally shown in groups separated by periods. Example: 216.239.51.100 is Google's IP address. On many networks, the IP address of a computer is always the same

ISAPI

Internet Server Application Program Interface - is a set of Microsoft Windows program calls that let you write a Web server application that will run faster than a common gateway interface (CGI) application

Internet Service Provider

A company that provides an Internet connection

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SEO Terms D-F

D2D

Distributor to Distributor

DHTML

Dynamic Hypertext Markup Language

Directory

A website that lists other websites based on category. A type of search engine where listings are gathered through human efforts or editors.

DMOZ

Also known as ODP or Open Directory Project - one of the oldest and most comprehensive human-reviewed directories on the web.

Doorway Page

A web page created strictly in hope of ranking well for a term in a search engine's non-paid listings and which itself does not deliver much information to those viewing it. Visitors will often only see some action request on the doorway page leading them to other pages (i.e. "Click Here To Enter). Many search engines have guidelines against employing the use of doorway pages. Also referred to as bridge pages or gateway pages.

DRPs

Directory Results Page

Duplicate Content

The act of having content that is the same on two different pages. Search engines may penalize a site for having too much duplicate content. Duplicate content is considered spamming by Search Engines and therefore should be avoided.

Dynamic Content

Web site content generated automatically, usually from a database and based on user actions / selections. Dynamic content typically changes at regular intervals.

Dynamic IP Address

A random IP address that is assigned each time a computer connects to the network.

Earnings Per Click (EPC)

External Link

A link that points back to your site that is from another web site other than your own.

External Link Inventory

The number of links that point to your website from other sites.

FAQ

Frequently Asked Questions - page(s) on a website that answer repeated questions that have been asked by site visitors or consumers.

Firefox

A popular free, cross-platform, graphical web browser developed by the Mozilla Foundation and volunteers. As of September 2006, estimates suggest that Firefox's usage share is around 12% of overall browser usage.

FTP
File Transfer Protocol - a method for uploading or downloading files; file transfer from computer to computer across the World Wide Web.

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